New Eye Health Marketing Opportunities For Food, Beverage, And Supplement Manufacturers to be Presented by DSM at 2008 Supply Side West Expo

The detrimental effects of glaring light on visual function, including visual discomfort and greatly reduced contrast, are common problems for millions of consumers.

In October, DSM Nutritional Products will sponsor a major science session that will show how two innovative eye health ingredients, FloraGLO® Lutein, isolated and patented by Kemin Industries, Inc., and DSM’s OPTISHARP® Zeaxanthin, can help reduce the deleterious effects of glare, improve visual performance, and provide food, beverage, and dietary supplement manufacturers with exciting new marketing opportunities.

On Friday, October 24 at the Supply Side West Expo at The Venetian in Las Vegas, Dr. James M. Stringham will present ”Diet and Vision: Macular Pigment Improves Visual Performance in Glare,” which will highlight the newly discovered visual performance benefits of FloraGLO® Lutein and OPTISHARP® Zeaxanthin.

Dr. Stringham will discuss recent scientific studies that show how macular pigment (MP), a diet-derived yellowish pigment found in the central retina and formed by the carotenoids lutein and zeaxanthin, helps to reduce the harmful effects of glaring lights on visual function.

Dr. Stringham will present additional clinical research showing how this improvement in visual performance in glare is commensurate with increases in MP levels. He will also reveal how an increase in MP levels can be achieved through regular supplementation of FloraGLO® Lutein and OPTISHARP® Zeaxanthin and may greatly reduce the undesired symptoms of visual problems caused by glare.

DSM Nutritional Products is the world’s premier nutritional ingredient supplier to producers of foods, beverages, and dietary supplements. The company has an international network of technical service, production and distribution facilities and has a major sales and marketing presence in more than 100 countries. In addition to its vast ingredient portfolio, DSM provides unparalleled processing and manufacturing expertise in developing innovative formulations that provide optimum performance and health appeal.

Visitors to the Supply Side West Expo may attend Dr. Stringham’s October 24th presentation at 8:00 a.m. to 8:50 a.m. at The Venetian, 3355 South Las Vegas Boulevard, in the Casanova Room 605.

For more information on how FloraGlo® Lutein and OptiSharp ® Zeaxanthin can give your eye health products a wider consumer focus and to learn about our pending patent , please visit us at the Supply Side West Expo in Las Vegas, NV on October 22-24, 2008 (Booth #19015). Or contact DSM Nutritional Products, Inc., at 45 Waterview Boulevard, Parsippany, NJ, 07054-1298. Phone: 1-800-526-0189. Website:

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