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November is National Health Food Month Share the Goal of Health and Well-Being

During the month of November, the Canadian Health Food Association (CHFA) is asking Canadians to share the goal of health and well-being. The industry trade group for the natural and organic products industry has designated November as National Health Food Month where Canadians can learn more about the role of natural and organic products in achieving optimal health.

“While natural health products such as multivitamin and mineral supplements are a cost-effective way to promote and maintain good health, they go beyond filling dietary gaps,” says CHFA President & CEO, Penelope Marrett. “Evidence-based research shows that supplements are a simple, cost-effective way to help prevent chronic disease.”

More and more, health departments and other health organizations are recommending vitamin and mineral supplements to complement a healthy diet. For example, in 2007, the Canadian Cancer Society went as far as to say that a daily vitamin D supplement of 1,000 International Units (IU) may even prevent certain cancers, such as colorectal, breast and prostate cancers. The same year, the Canadian Paediatric Society recommended that all babies who are exclusively breastfed receive a supplement of 400 IU/day, and that babies in the North (above 55 degrees latitude) get twice that amount during winter months (from October to April).

In fact, for the first time, Canada’s Food Guide now recommends certain groups start taking vitamin and mineral supplements as a way to maintain good health. This revised guide now recommends that all Canadians over the age of 50 take a vitamin D supplement of 400 IU; in addition, it suggested that women planning to become pregnant, take a multivitamin that contains folic acid, and once pregnant, that their multivitamins contain iron.

This year’s National Health Food Month theme is “Share the goal of health and well-being.” It’s an appropriate theme given family members, friends and the Internet are identified as the primary sources of information on natural health products (NHPs), ahead of pharmacists and physicians, according to Ipsos-Reid.

“National Health Food Month is really about sharing,” says Marrett, “It’s about sharing a passion for healthy living.”

The Canadian Health Food Association ( is Canada’s largest national trade association dedicated to the natural and organic products industry. Our members represent the entire supply chain including growers, manufacturers, retailers, wholesalers, distributors, and importers involved in a variety of industry sub-sectors such as vitamin and mineral supplements, herbal products, homeopathics, sports nutrition products, natural and organic foods, fibres and health and beauty aids. CHFA member products support Canadians seeking optimal health and well-being.

For more information on National Health Food Month, contact:

Natalie Cajic
Communications Coordinator

Canadian Health Food Association
235 Yorkland Blvd., Suite 302
Toronto, ON M2J 4Y8
Tel: 416-497-6939 ext 234 / 1-800-661-4510
Fax: 416-497-3214 / 1-888-292-2947

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