Thinkproducts, L.A. Models and Whole Foods Market Join Hands To Benefit Breast Cancer Research

“Vitality Fashion Show” Showcases Food and Fashion, Inner and Outer Beauty
at Expo West, March 10, 2007

(Ventura, CA, January 3, 2007) – “Inner beauty” nutrition bar maker, thinkproducts, L.A. Models and Whole Foods Market will join together on March 10, 2006 at 7 p.m. to showcase the concept of “true vitality” with an experience that marries high fashion and the benefits of pure food with inner and outer beauty. The “Vitality Fashion Show” to benefit breast cancer research will feature professional LA Models top-drawer designers and celebrities. thinkproducts will reveal their “Think for a Cure” campaign and the thinkPink bar, of which 100% of the proceeds will benefit breast cancer research during October Breast Cancer Awareness Month 2007. The “Vitality Fashion Show” will be held at the Natural Products Expo West at the Anaheim Convention Center.

“Being a former fashion model myself,” said thinkproducts CEO, Lizanne Falsetto, “I’ve always known that vitality and true beauty is an inside job. Our pure food products, thinkThin, thinkGreen and thinkOrganic became one of the largest natural nutrition bars companies based on this premise. Whole Foods Market embodies vitality and has made the power of pure foods chic. L.A. Models, this city’s most influential model booking agency, influences the international fashion industry with an eye for vivaciously real women and men. Between the three of us, we embody inner and outer beauty.”

After 13 years in business and becoming one of the nation’s largest natural nutrition bar makers, thinkproducts recently underwent a re-branding that brought the CEO’s original vision to the forefront, making food for people who think about what they eat and look for true wellness and vitality as a way of life. The “Vitality Fashion Show” brings together like-minded companies to convey the connection between food, fashion, inner and outer beauty.

About thinkproducts: Co-founded by CEO Lizanne Falsetto, a former international fashion model and working mother of two young children, thinkproducts are inspired by her faith in the power of nature and delicious pure foods that provide health enhancing benefits. thinkOrganic, thinkThin and thinkGreen are designed for consumers striving to eat and live well, feel good and build vitality in their body, mind, and spirit. The brand name originally came from Falsetto’s desire to create "inner beauty foods" for those who “think about what (they) eat.” thinkproducts’ three products also appeal to consumers with special dietary needs because they are gluten free: thinkThin (all natural high protein); thinkOrganic (organic raw fruit and nuts) and thinkGreen (super food fortified). thinkproducts can be

found in natural food stores, leading supermarket chains, club, convenience, mass and drug stores as well as health clubs and specialty food stores. thinkproducts can also be purchased directly from the company at thinkproducts is headquartered in Ventura, California and their first product, the thinkThin bar, was the first of its kind created without highly processed ingredients and remains the #1 selling all natural, high protein, low carbohydrate bar in natural food stores nationally. The company is the second largest privately held company in the natural food bar industry.

About Whole Foods Market®: Founded in 1980 in Austin, Texas, Whole Foods Market ( is the world's leading natural and organic foods supermarket and America's first national certified organic grocer. In fiscal year 2006, the company had sales of $5.6 billion and currently has more than 185 stores in the United States, Canada, and the United Kingdom. The Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet"™ captures the company's mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Whole Foods Market, Harry's Farmers Market®, and Fresh & Wild® are trademarks owned by Whole Foods Market IP, LP. Whole Foods Market employs more than 41,500 team members and has been ranked for nine consecutive years as one of the "100 Best Companies to Work For" in America by FORTUNE magazine.

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