Visitors Are Sampling Frutarom Innovation InTasty Beverage Containing Fenulife®’s Diet And Blood Sugar Benefits

Las Vegas, Nevada, November 7, 2007 – Supply Side West visitors are stopping at Frutarom’s Booth 16048, eagerly tasting the beverage and confectionery products enhanced with the company’s beneficial nutraceutical ingredients and delectable flavors.

Among the products they are sampling is a unique Body Weight Management Beverage, formulated with Green Tea and Pomegranate flavors and enhanced with FenuLife®, a key ingredient in providing diet and blood sugar benefits. FenuLife is a concentrate of the beneficial galactomannans in fenugreek, with none of the strong body odor and unpleasant flavor effects normally associated with its prolonged consumption.

Michael Faber, Health Business Unit Manager, Frutarom USA Inc., reports that FenuLife is clinically proven to help regulate the absorption of sugars from food. It is the ideal natural ingredient to lower the Glycemic Index (G.I.) in foods, regulating the highs and lows in blood sugar. Mr. Faber said that FenuLife has been submitted for GRAS status and approval is anticipated in the near future.

“The combination of Green Tea and Pomegranate Flavors with FenuLife creates a high profile health drink with all of the pleasurable, great tastes that consumers are looking for,” added Mr. Faber. “Creating products that are healthy and tasty identifies what our company is about. We lead the industry in this area because we offer the synergy of our Health Division and our Flavor Division, resulting in the kinds of innovation that can be found in the products we’re demonstrating at SupplySide West,” he said.

For more information, please feel free to contact Frutarom at 952-920-7700, or call Maria Garvey, Delfino Marketing, at 914-747-1400 or via e-mail at [email protected]

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Established in 1933, the Frutarom Group is a rapidly growing global flavor and fine ingredients company. Frutarom develops, manufactures and markets an extensive variety of high quality flavors and natural fine ingredients for customers in the food, beverage, flavor, fragrance, pharmaceutical, nutraceutical, food additive, and cosmetic industries. Frutarom's 15,000 products are sold to more than 5,000 customers in 120 countries around the world. The Frutarom Group has 1,200 employees worldwide and manufacturing facilities in Europe, North America, Israel and Asia.
Frutarom operates through two divisions:

- Flavors Division, which develops, produces and markets flavor compounds and food systems.

- Fine Ingredients Division, which develops, produces and markets natural flavor extracts, functional food ingredients, natural pharmaceutical/nutraceutical extracts, specialty essential oils, citrus products and aroma chemicals.

Frutarom provides tasty and healthy solutions to its customers fulfilling our vision: To be the Preferred Partner for Tasty and Healthy Success.

Since 1993, Frutarom has successfully implemented a rapid growth strategy that combines organic growth at above-industry levels with strategic acquisitions of synergistic companies.

Frutarom Industries Ltd. is a public company whose stock is listed on the Tel Aviv and London Stock Exchanges. As of January 1, 2003 Frutarom has been included in the Tel Aviv 100 Index.

For further information, visit our website:

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