San Clemente, CA (January 25, 2007) – Zsweet®, the truly all natural zero calorie sweetener that can be found at Whole Foods Market or on-line at www.zsweet.com, will be ready to hop, board and groove at the B4BC benefit concert to kick off X Games on Thursday, January 25th in Aspen, Colorado by providing concert goers with specialty Zsweet® sweetened beverages and healthy recipes made with zero calorie Zsweet®.
“It is our privilege to be front and center at the B4BC concert to kick-off X Games and continue to spread the message of breast cancer prevention, healthy living and active lifestyle,” says Tim Avila, CEO of Zsweet®.
B4BC concert will feature the world famous and all-female AC/DC tribute act, Hell’s Belles, at the Belly Up Club in Aspen.
ESPN’s Winter X Games is the premier action winter sports event in the world and showcases more than 250 of the world’s top athletes including 28 Olympians who competed in last year’s Winter X Games.
About Boarding For Breast Cancer (B4BC)
Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fundraising foundation. Our mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.
Imagine a sweetener that not only tastes good, but is also good for you, can assist in the control of obesity and maintaining normal blood sugar levels. Welcome to the sweet life with zero calories, zero worries. Zsweet® is a blend of the natural sweetener erythritol and natural flavors to enhance the taste experience, all found in common fruits and vegetables. A healthy sugar alternative, Zsweet® has a refreshingly natural taste, texture that is consistent with sugar and ease of use in cooking, baking and flavoring of hot and cold drinks. Unlike the numerous artificial sweeteners, Zsweet® contains no chemical ingredients or caloric and carbohydrate fillers or dietary supplements.
Like many groundbreaking products, Zsweet® is based on a great idea and a spoonful of serendipity. Tim Avila, the creator of Zsweet® discovered little known erythritol and began formulating what would become Zsweet® -a truly all natural, zero calorie sweetener – in where else, but his kitchen.