Immune balance will be the focus of Embria(R) Health Sciences' VendorWorks presentation, "The Future of the Immune Health Category Lies in the Balance," at the SupplySide West trade show in Las Vegas. On Thursday, November 12 from 12:30 to 1:20 p.m. in the Exhibit Hall of the Venetian and Sands Expo, Larry Robinson, Ph.D., Embria's vice president of scientific affairs, and Cheryl Sturm, director of marketing, will discuss both the health and sales benefits of the all-natural immune-balancing supplement EpiCor(R).

Robinson and Sturm will review the current state of the immune health market and discuss how manufacturers and consumers of dietary supplements can benefit from products that work not just during the 3- month cold and flu season, but year-round to keep immune systems – and bottom lines – healthy. Attendees will also hear the results of the just-published study on EpiCor's reduction of allergy symptoms.

Larry E. Robinson, Ph.D., vice president of scientific affairs at Embria Health Sciences, has more than 25 years of experience in the nutraceutical, pharmaceutical, and food ingredient industries. Dr. Robinson earned a bachelor's degree with double majors in biology and psychology, a master's degree in microbiology with a minor in biochemistry from Auburn University, and a Ph.D. degree in microbiology from Rutgers University, followed by post-doctoral studies at the University of Minnesota.

Director of marketing for Embria Health Sciences, Cheryl Sturm, has more than 25 years experience in branding, advertising and market research and has been responsible for developing major brands within the nutraceutical, insurance, finance, agricultural equipment and hospital service sectors. A long-time 4 A's Education Ambassador, Sturm has lectured extensively on the principles of international advertising.

About Embria Health Sciences and EpiCor:
Embria Health Sciences, www.embriahealth.com, combines science and nature to bring high-quality, research-based natural ingredients to the global human nutrition market. Embria’s flagship ingredient, EpiCor, is an all-natural product designed to modulate and balance the human immune system and is manufactured using a proprietary technology, which produces vital metabolites, vitamins, minerals, and antioxidants that deliver nutritional benefits and support increased bioavailability. Recent human clinical studies show EpiCor significantly decreases the incidence of some common symptoms associated with seasonal allergies, and decreases the incidence and duration of cold and flu symptoms. EpiCor has also been shown to possess anti-inflammatory activity, and activates crucial defense cells (Natural Killer, T-, and B-cells). For more information on immune balance, visit www.BalancedImmuneHealth.com.

For more information visit www.supplysideshow.com.