Natural Foods Merchandiser
How moms make healthy food choices (infographic)

How moms make healthy food choices (infographic)

More and more dads adopt shopping duties, but mothers continue to do the heavy lifting in planning, buying and getting meals on a family’s table. So what are they doing in your aisles? They are there because they want healthier products with less sugar (48 percent read labels for this ingredient), but they also give into the need to please young palates. These numbers highlight what moms desire.

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