New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Lightning round: categories and ingredients to pursue in the weight sector

Thinking of launching a new product in the perennially popular weight-management sector? Or even just sprucing up an old brand? There's more than one way to address consumer concerns.

One idea might be to use different ingredients that target different mechanisms of action so that you get a more full-spectrum finished product.

Another idea could be to go big in one direction. To that end, satiety is one aspect that is gaining increasing cache.

With these thoughts in mind, here are some ideas to chew on.

Categories to pursue in weight sector

  • Appetite suppressants and satiety
  • fat burners
  • fat blockers
  • carb blockers
  • metabolism regulators
  • mood regulators

Within the satiety category:

  • protein (whey, casein, soy),
  • fibers (nopal, beta-glucan, inulin and FOS, other fibers),
  • branded ingredients (Citrimax, Fabuless, LuraLean, Slendesta, Satiatrim, others),
  • botanicals (ashwaganda, yerba mate, hoodia, Caralluma fimbriata),
  • oil-derived ingredients.

Source: Frost & Sullivan / Tom Aarts/ Nutrition Business Journal

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish