June 11, 2007

3 Min Read
Martek's life'sDHA(TM) Featured in New Life Fitness Life's DHA(TM) Prenatal Multivitamin

COLUMBIA, Md., June 12, 2007 /PRNewswire-FirstCall via COMTEX/ -- DHA omega-3 innovator Martek Biosciences Corporation (MATK) announced today that its flagship product, life'sDHA(TM), is featured in Life Fitness Life's DHA(TM) Prenatal Multivitamin and DHA supplement product for pregnant and nursing women. Now available exclusively at CVS/pharmacy and online at CVS.com, Life Fitness Life's DHA(TM) Prenatal Multivitamin and DHA is an over-the-counter supplement that includes a daily multivitamin plus a 200 mg softgel of life'sDHA(TM) to increase women's intake of DHA during pregnancy and beyond. Martek is partnering with Lang Naturals, Inc., to bring life'sDHA(TM) to market nationwide in the private label and store brand supplement categories.

"The nationwide launch of Life Fitness Life's DHA(TM) Prenatal Multivitamin and DHA demonstrates growing industry and consumer demand for DHA, a building block of a healthy pregnancy," said Steve Dubin, CEO of Martek Biosciences. "Research continues to support the important role that DHA plays for both mother and baby, and Martek is pleased to partner with the Life Fitness brand to make DHA more readily available to women."

DHA omega-3 is a long-chain polyunsaturated fatty acid that serves as a primary building block for the brain and eyes and supports brain, eye and cardiovascular health throughout life. Studies have shown that increased availability of DHA omega-3 during pregnancy and lactation nourishes the neurological, visual and nervous system development of babies and may play a role in maternal well-being. Yet despite its importance, Americans have among the lowest dietary intakes of DHA omega-3 in the world. Additionally, expert bodies such as the FDA have advised pregnant and nursing women to limit the primary dietary source of DHA, oily fish, due to the potentially high levels of contaminants such as mercury found in certain fish.

Martek's life'sDHA(TM) is unique in the market because it is derived from a sustainable and vegetarian source. Made from microalgae under tightly controlled manufacturing conditions, life'sDHA(TM) is free of oceanic contaminants that may be present in certain fish or fish oils. Microalgae are the only vegetarian source of DHA omega-3, the key omega-3 for brain development and function.

Life Fitness, the worldwide leader in fitness equipment, in partnership with CVS/pharmacy has developed a line of technologically advanced solutions to help maintain an active lifestyle and support overall health and well- being. The Life Fitness product line includes a range of uniquely formulated vitamins and nutritional supplements, analgesic pain relieving patches, foot care shoe inserts, heart rate monitor watches and blood pressure monitors.

All Life Fitness products are available at CVS/pharmacy and http://www.cvs.com.

Martek Biosciences Corporation (MATK) is a leader in the innovation and development of DHA omega-3 products that promote health and wellness through every stage of life. The company produces life'sDHA(TM), a sustainable and vegetarian source of the omega-3 fatty acid DHA (docosahexaenoic acid), for use in foods, beverages, infant formula, and supplements. The company also produces life'sARA(TM) (arachidonic acid), an omega-6 fatty acid, from a sustainable, vegetarian source, for use in infant formula. For more information on Martek Biosciences Corporation, visit http://www.martek.com/.

Sections of this release contain forward-looking statements concerning, among other things, expectations regarding Life Fitness Life's DHA(TM) Prenatal Multivitamin and DHA product launch, customer acceptance of life'sDHA(TM), and widespread use of life'sDHA(TM). These statements are based upon numerous assumptions which Martek cannot control and involve risks and uncertainties that could cause actual results to differ. These statements should be understood in light of the risk factors set forth in the Company's filings with the Securities and Exchange Commission, including, but not limited to, the Company's Form 10-K for the fiscal year ended October 31, 2006 and other filed reports on Form 10-K, Form 10-K/A, Form 10-Q and Form 8-K.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like