Packing in everything from antioxidants to PUFAs to specific carotenoids, beauty products that promise to not just enhance beauty but enhance health continue to capture a growing share of the cosmetics market.
According to a new 2011 report by Global Industry Analysts, the U.S. nutricosmetics market is expected to expand at a high CAGR of more than 14 percent through 2017. The global market will hit $4.24 billion that year, the analysts predict.
Product innovation is flourishing, and manufacturers aren't just focused on what's inside their products. Corporate messaging is everything. If some of the latest spring 2011 launches are any measure, corporate messaging is key.
Whether it's touting their organic certifications, pushing the importance of self-esteem for tweens, or assuring new moms of product safety, many of the latest launches are expending considerable effort to market a message.
Here are a few of the interesting new cosmeceuticals to cross our desk at NewHope360 in recent months:
Product with positive messaging
For a new beauty line called TGR Body, beauty products for girls and teens shouldn't just be natural, organic and hypoallergenic. They should also carry positive messages about body image. That is why TGR Body products shows girls of all ages using their bodies for activities other than being admired by boys and men. Each label also encourages users to develop healthy emotional habits, by saying something loving, kind and affirming each day in the mirror.
Launched just this past winter, two of TGR Bodies products include: Natural Beauty Sunscreen Mist, with aqua (pH-balanced distilled water), aloe barbadensis (aloe vera) gel, octinoxate (sunscreen), octyl salicylate (sunscreen), titanium dioxide, zinc oxide, glucono delta-lactone, sodium benzoate and calcium gluconate.
The company's Natural Beauty Sunscreen Powder offers full UVA protection just by brushing across the skin. It contains zinc oxide, iron oxide, titanium dioxide and mica.
Brand focuses on safe ingredients
Another new player on the cosmeceutical scene is Bionee Organic Certified Maternity Skin Care company, based in New York's Upper West side.
The company was founded in 2010 by Eva Asmar, a former global product manager for The Body Shop, and her husband, Georges, a graduate of Wharton business school. Bionee's full line of eight products, available for sale in June 2011, are all organic certified by ECOCERT, and it is this assurance of safety that matters most of Asmar.
"I selected the ingredients based on values Bionee stands for," Asmar explained. "We want Bionee to become a destination brand for safe, efficient and pleasurable pregnancy, motherhood and baby brands. Safety is therefore our primary concern. Based on my experience of over 10 years in the beauty industry, I wanted to combine only the safest ingredients, green concepts with time-honored beauty rituals."
In addition to being free of phthalates, parabens and synthetics, the products are centered on such natural ingredients as acerola, sea buckthorn, honey and horse chestnut.
Made in France, they target the different life stages of new parenthood. For pregnancy: Revitalizing Face Cream, Stretch Mark Lotion and Purifying Facial Foam. For motherhood: Nipple Remedy, No Rinse Silhouette Lotion, and Renewing Shampoo. For baby: Pure Hair & Body Cleansing Foam and Baby Body Caress.