Breakfast Foods Look to Healthy and Functional Platforms for Growth

Sales of breakfast cereals and other breakfast foods, overall, have trended down or remained flat in recent years. According to research conducted by Mintel International on the U.S. breakfast foods market (October 2006), sales of yogurt were up 6% over a six-year period (measured in “2006 constant dollars”), sales of breakfast entrees were up 7%, and sales of cereal bars were up 35%. However, these three segments represented only 16% of the total breakfast food market. The

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.