What Consumers Want: Opportunities For Functional Food Manufacturers

Consumers are becoming more aware of the link between diet and health— and of benefits that they can obtain from foods formulated with specific nutrients, according to Linda Gilbert, president of Health Focus International (St. Petersburg, Fla.), a consumer research and brand consulting company.That’s good news for manufacturers of functional foods. The bad news? “There is a lot of frustration on the part of the consumer. It’s not confusion,” Gilbert said. “The frustration is

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