The natural products industry is home to many innovative, business-savvy and mission-driven individuals. These are the people running some of our most successful and influential companies, fighting for needed changes that will clean up our food system and helping to shape the future of our vibrant industry.
The idea sharing that happens between these people is one of the things that makes industry events such as Natural Products Expo so important and even magnetic. But for this sharing to have the greatest impact possible, it must occur more than just a few times a year. This is why New Hope Natural Media is launching a new platform called IdeaXchange that is designed to fuel year-round industry conversation on important topics.
Through IdeaXchange, we will provide new thoughtful and, perhaps at times, provocative content from industry influencers. These Xperts, as we have dubbed them, will hash out the big ideas shaping natural health, wellness and business. They also will take on the important topics facing the industry, including defining “natural,” GMO labeling, the future of organic, the regulatory landscape for dietary supplements and making healthy food more accessible to more people.
We are launching IdeaXchange with 12 industry thought leaders. Some of these people you likely know; others represent newer, but equally important voices for the industry. You can read more about each of our Xperts here and begin “following” those contributors whom you want to keep up with.
We will be regularly adding to our IdeaXchange lineup and encouraging the entire natural products community to respond to Xpert opinions and share their own ideas through the IdeaXchange platform.
I hope you will spend time reading our IdeaXchange content and engaging in the ideas shared by offering up your own viewpoints. Also, let us know if there are others industry thought leaders you would like added to our IdeaXchange platform by adding a comment below.
Here’s to an open and productive sharing of industry ideas.