Ingredient claims confusion [infographic]

“Continuous improvement” is the good news story: 68 percent of consumers believe the supplement industry is continuously trying to make products more effective … however only 39 percent of supplement users currently rate the industry as “trustworthy”.

Consumers want safe AND efficacious products, so how can the industry generate trust consistently? Solid science and mindful marketing, consistently.

Want to learn more about ingredient claims? Sign up for the Ingredient Claims Webinar or download the Ingredient Claims Essentials Guide.

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