Stop it with the commodities already. Up your finished product game with ingredients backed by science, IP dossiers, marketing and formulation help.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

May 4, 2016

10 Slides

Branded ingredients are special, unique and uniquely qualified. Different from a run-of-the-mill commodity, branded ingredients stand apart because of distinctions from the initial discovery of the compounds in nature to proof-of-concept studies – cellular, in vitro, mechanistic studies, defining what is the responsible agent and activity. This evidence-based validation has a price premium, of course, but top shelf comes with a cost.

Branded-ingredient companies come in three stripes:

  • Companies that represent one single ingredient

  • Companies with a portfolio of different brands

  • Companies with a blend of brandeds and commodity ingredients.

Click through this gallery to discover 10 single-ingredient brands.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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