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Cargill’s CoroWise nabs Frost & Sullivan award

Company's plant sterols scored the North American Product Leadership Award.

Frost & Sullivan, a global leader in market research and analysis, has presented its prestigious North American Product Leadership Award to Cargill to honor the company’s CoroWise® Naturally Sourced Cholesterol Reducer™ plant sterols.

In the award announcement, Frost & Sullivan analysts recognized CoroWise plant sterols as unique and successful in the market due to the product line’s superior organoleptic properties and enhanced solubility, in conjunction with the U.S. Food and Drug Administration (FDA)-approved health claim that substantiates the strong science backing the product.

“According to the American Heart Association, the incidence of cardiovascular diseases in the United States is growing at a very fast pace; almost 44 percent of the population above the age of 20 has elevated low-density lipoprotein (LDL) cholesterol levels,” said Frost & Sullivan research analyst Ashwin Raj Ravinder. “Frost & Sullivan notes that plant sterols have been considered to be one of the most efficacious ingredients in helping manage LDL cholesterol levels, and our independent research shows that Cargill has been meticulous in creating the CoroWise brand of plant sterols to suit the needs of customers and consumers.”

Frost & Sullivan Best Practices Awards identify exemplary achievements within a multitude of industries and functional disciplines. An analysis of best practices identifies companies, products, processes, and executives that have achieved world-class performance. Frost & Sullivan assessed the performance of CoroWise plant sterols against key competitors using criteria such as product features and functionality, innovation, product acceptance in the marketplace, value-added enhancements and product quality.

CoroWise plant sterols are being incorporated into a growing number of foods, beverages and dietary supplements. Cargill supports its plant sterols customers in many areas, such as regulatory, applications and marketing. The CoroWise brand team is supported by an extensive healthcare professional outreach program and other direct-to-consumer marketing activities to increase awareness of the benefits of plant sterols and all the great-tasting products that contain CoroWise plant sterols.

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