New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


EpiCor secures cold and flu health claim from Health Canada

EpiCor secures cold and flu health claim from Health Canada
Embria receives approval as a new natural health product in Canada.

On November 1, Ankeny, Iowa–based ingredient company Embria Health Sciences announced that Health Canada approved its immune health ingredient EpiCor as a new natural health product (NHP). Canada’s health system requires that new health products undergo pre-market evaluation for efficacy and safety before they are accredited and given a Natural Product Number (NPN).

NHPs require a substantiated health claim to be sold in Canada—products with 500mg of EpiCor can say, “Helps reduce incidence of cold and flu symptoms.” While an NHP claim is less powerful than a Health Canada approved health claim on a food—or a U.S. qualified health claim, like the one on folic acid—it carries much more weight than, say, a structure/function claim.

According to NBJ’s 2012 Global Supplement & Nutrition Industry Report, the market for dietary supplements in Canada grew 5% to $1.5 billion in 2010.

The NPN is a nice feather Embria’s cap, and further validation of the scientific research on EpiCor’s efficacy.

Another feather in their cap is a 2011 NBJ Investment in the Future Award, which Embria won for a seasonal study on EpiCor on municipal employees in the company’s hometown of Ankeny. The study showed a statistically significant reduction in sick days.

Click here to submit a nomination for NBJ’s 2012 round of Business Achievement Awards.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.