P.L. Thomas to Offer LycoRed's Natural Colors Across Entire NAFTA Region

P.L. Thomas & Co., Inc. (PLT) and LycoRed Ltd. announced that PLT will offer LycoRed's new natural colorant line to food and beverage companies throughout the United States, Canada and Mexico. The color formulations in the new line are derived from tomato lycopene, lutein and beta-carotene carotenoids which deliver antioxidant health benefits along with vibrant color.

Tomat-O-Red® is the first of the natural colorant line to be introduced to the food and beverage industries. Paul Flowerman, president of PLT commented: "We are proud to partner with LycoRed in representing Tomat-O-Red® and other natural colorants to the North American market. Tomat-O-Red®, natural red color from lycopene-rich tomato complex, is ideal for foods and beverages. It is vegetarian, kosher and non-GMO certified.

Tomat-O-Red® is stable in a wide range of pH and temperature conditions. "Tomat-O-Red's stability in the presence of vitamin C makes it a good candidate for coloring of beverages - especially juices, smoothies and sport drinks," adds Leo Cullen, president of LycoRed Corp. "Unlike other natural food colorants, LycoRed colorants show no signs of color shift during processing which is an important advantage."

This long-awaited red food colorant from LycoRed ends the shortage in non- allergen, red color for food and beverages. Rodger Jonas, PLT's national business development manager, said: "Tomat-O-Red® can effectively replace artificial or insect-derived red colorants. There are no allergen issues, and the tomato complex origin of our ingredient reinforces the natural, healthy product image manufacturers are going for in their label declarations. The experts at PLT and LycoRed will help determine the correct Tomat-O-Red® ingredient for each specific application and process requirement."

LycoRed creates value for its customers by custom developing new and innovative products to meet their customer's needs. LycoRed's nutrition solutions simplify the development and production process of cutting-edge food, beverage and nutritional supplement products. Partnership and support through all the stages of product development allow the customer to benefit from LycoRed's expertise and creativity. PLT's knowledge of the industry and their reputation for professionalism make them an ideal partner for LycoRed.

P.L. Thomas, a New Jersey based ingredient supplier, offers fifty years of innovation in securing reliable, high quality raw materials for the food/functional food and nutrition industries. PLT specializes in water-soluble gums and clinically-supported botanical extracts. They are a one-stop resource for application ideas, current industry information and technical service.

For more information, please contact Paula Nürnberger at paulan@plthomas.com
or visit us online at www.plthomas.com.
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