Germany-based fragrance and flavouring manufacturer Symrise has established a dedicated business division in a bid to crack the market for functional ingredients.
The company's new Consumer Health unit will specialise in developing ingredients specifically for use in food supplements and flavour solutions for health products.
The company said the move had been prompted by demand among consumers for "products that meet several demands at once".
"Food has to be healthy and give them a feeling of wellness, but it also has to be convenient and taste good," said Symrise CEO Heinz-Jürgen Bertram. "Consumers' awareness of health issues is growing, and at the same time, the individualisation of their needs is increasing as well. People want custom-tailored products which are not just healthy but also fill specific functions — strengthen the heart, rejuvenate the skin, slow the ageing process or support physical fitness.
"We are responding to this growing market by increasing our focus on health and nutrition. Consumer Health will develop a wide range of functional ingredients for modern food supplements and offer flavour solutions for health products, such as OTC drugs, medical food and diet foods."
Symrise senior vice president business consumer Health Dirk Bennwitz, who will head up the new unit, added: "By focusing on health and nutrition, Symrise is continuing to establish itself as a competent partner where health-oriented foods are concerned. Our highly motivated and experienced team will support our clients in creating modern health concepts for a growing market."
Symrise, which is based in Holzminden, Germany, operates in 35 countries in Europe, Asia, the US and South America and had sales of EUR 1.32 billion in 2008.