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Yadim Medore, who guides branding and marketing for supplement ingredients and finished products, offers his take on why the booming CBD market of 2019 fizzled.

Rick Polito, Editor-in-chief, Nutrition Business Journal

April 4, 2022

CBD came out of the gates in the supplements market with a roar late in the last decade. Early in its lifecycle, though, it hit a rough patch with declining sales in 2020.

As a supplement industry veteran who has guided brands on their marketing journey, Pure Branding's Yadim Medore says he believes the ingredient didn't have time to establish itself as a quality product before it became a commodity offered by countless brands, many of which cared little about quality or responsible marketing.

About the Author(s)

Rick Polito

Editor-in-chief, Nutrition Business Journal

As Nutrition Business Journal's editor-in-chief, Rick Polito writes about the trends, deals and developments in the natural nutrition industry, looking for the little companies coming up and the big money coming in. An award-winning journalist, Polito knows that facts and figures never give the complete context and that the story of this industry has always been about people.

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