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Natural Products Expo

CBD: Analyzing how the market stumbled

Yadim Medore, who guides branding and marketing for supplement ingredients and finished products, offers his take on why the booming CBD market of 2019 fizzled.

CBD came out of the gates in the supplements market with a roar late in the last decade. Early in its lifecycle, though, it hit a rough patch with declining sales in 2020.

As a supplement industry veteran who has guided brands on their marketing journey, Pure Branding's Yadim Medore says he believes the ingredient didn't have time to establish itself as a quality product before it became a commodity offered by countless brands, many of which cared little about quality or responsible marketing.

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