Esca Bona ingredient trend series: Adaptogens

Esca Bona ingredient trend series: Adaptogens

Adaptogenic herbs have been a staple of ancient healing techniques from Ayurveda to Traditional Chinese Medicine. These botanicals help the body adapt to physical and mental stress, and include products including ashwagandha, holy basil and Cordyceps. According to New Hope Network’s NEXT Trend Database, reflecting new products at Expo West 2014-2017, categories ranging from drinks and snacks to cookies/candy and cereal/breakfast foods saw product innovation around adaptogens.

Takeaways for Your Business

• Maca, matcha and astragalus are up-and-coming adaptogens, particularly in the beverage sector.
• Regulations and consumer education are among the top challenges for marketing products with adaptogens.
• Supply chain integrity is a key consideration when sourcing adaptogenic herbs and ensuring quality.