Stratum Nutrition Launches Heart Health Ingredient

St. Louis, Mo. (March 2, 2010) - Stratum Nutrition, a Novus International Business that focuses on human nutrition through functional and specialty ingredients, introduces ARTINIA(TM), a patent pending vegetarian ingredient that combines benefits of both soluble and insoluble fibers to promote arterial health. Studies have shown that ARTINIA supports the body's natural antioxidant system to help defend against the damaging effects of free radicals and oxidized low- density lipoprotein (LDL).

"ARTINIA is unique in its mode of action for improving overall heart health, and we feel that there is a strong need in the marketplace for this type of scientifically-validated ingredient," said Jeremy Moore, Director of Marketing for Stratum Nutrition. "ARTINIA is an excellent option for manufacturers looking to take a new approach to support clean, healthy arteries and overall cardiovascular health."

A clinical trial study showed that ARTINIA lowered triglyceride levels in the blood, as well as decreased oxidized LDL(1). Additionally, another study has shown that ARTINIA effectively protects cells and tissues from oxidative stress and decreases lipid deposits in arteries. Stratum will continue to conduct clinical research on ARTINIA in order to strengthen the science supporting its heart health benefits.

ARTINIA is extracted from a renewable, vegetarian source, and is non- allergic and non-GMO. ARTINIA is also produced in adherence to stringent ISO-9001:2008, GMP and HACCP guidelines, and is Halal and Kosher certified.

Stratum Nutrition is revealing ARTINIA at SupplyExpo, being held March
12-14 in Anaheim, Calif. To learn more about ARTINIA visit booth #530 or email [email protected] to schedule an appointment during or following the show.

1 Source: Deschamps A et al (2009) AgroFood 20: 12-14.

About Stratum Nutrition
Stratum Nutrition, a division of Novus Nutrition Brands LLC, a subsidiary of Novus International, Inc., focuses on human nutrition through functional and specialty ingredients for manufacturers and marketers of foods, beverages and dietary supplements. Stratum leverages the Novus core competencies in nutritional research and innovation as well as the corporate commitment to protecting the environment by considering economic, environmental and social factors to ensure that its ingredients offer safe, efficient and sustainable health solutions. Stratum offers a portfolio of branded, value-added ingredients that are progressive, safe and reliable. These ingredients are based on consumer need, supported by science and the backing of a trusted multi-national company. All specialty bioactive ingredients offered share a common R&D philosophy including: unique and/or patented technologies, strong scientific and clinical research, and progressive product applications for human health. To learn more about Stratum Nutrition, please contact Jeremy Moore at 888.403.5039.


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