"Clean label" is the industry jargon that represents ingredients replacing dirty label ingredients—the stuff from chemistry class, not what’s for dinner. The sodium benzoates. Magnesium stearates. Heck, even sugar, salt and fat.
The mainstream food world gathers its ingredient suppliers at the annual Institute of Food Technologists (IFT) show to showcase what's happening among food scientists working for Big Food. This year, we discerned a notable presence of companies presenting their clean label bona fides. Seems the modern consumer is looking for foods that have ingredients that look like foods. That's a good thing. Here are 10 companies paving the way.