PRESS RELEASE: For Immediate Release

Contact: Heather Smith
New Hope Natural Media
p. 303. 998. 9232
e. [email protected]

BOULDER, CO (January 19, 2012) – Engredea and Nutracon, the ingredient and supply chains' most comprehensive trade show and conference platforms focusing on innovation, are set to create a unique and invaluable event delivering compelling strategic, innovative and scientific information this March 7-11, 2012 at the Anaheim Convention Center.  Attending Engredea and Nutracon is paramount for any manufacturer looking to connect with hundreds of ingredient, packaging, equipment or technology companies central to the creation of next generation products across the healthy/functional food and beverage, dietary supplement/bioactive and NutriCosmetic markets.

The Innovation Station will launch this year, where pioneering exhibitors demonstrate their most innovative products, ingredients, technologies and services, giving due attention to true innovators. This pavilion is built to embrace influencers of new product concept, development, ingredient sourcing, and provides a base for engaging, networking and creating healthier products – shaping the future of product development.

“We realized very quickly that mining the gems at an industry event is a challenge. Many true VIPs have lost the ability to participate as their time is just too valuable. Recognizing this reality, we developed the Innovation Station, built our concierge and VIP program and focused on recognizing innovation as our solution," said Len Monheit, Executive Director of Engredea.

To enhance the Engredea education platform, a partnership with NSF-DBA brings exclusive NSF compliance training for the first time, providing real solutions and best practices to current market challenges, driving responsible innovation.

The Nutracon conference is devoted to helping companies develop new science-supported products in the supplements, functional foods and beverages, and nutricosmetics sector.  This year’s tracts include: Omega 3s (Presented by GOED, the Global Organization for EPA and DHA Omega-3s), Healthy Aging, Beverage Innovation and Food-Supp-Drug Convergence.  Within each track, sessions will focus by job function or primary education interest, including, marketing and trends, emerging science, ingredient issues and product development, designed to help businesses stay in front of the competition.  The Keynote will be delivered by Dan Buettner, world-renowned explorer, National Geographic writer, author of Blue Zones: Lessons for Living Longer from People Who've Lived the Longest.

Engredea and Nutracon are the industry gatherings of deal makers, game changers and rainmakers - their goals being to create next-generation products that boldly advance their brands, their companies, and their industry.  As the only multi media company offering this full spectrum of opportunity to enter, grow and succeed in the international ingredient and supply market, Engredea is your community for supply chain innovation.

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The trade show for the global supply market, Engredea showcases new ingredients, technologies, applications and services for healthy foods-and-beverages, dietary supplement/bioactive and nutricosmetic markets.  Engredea is co-located with Natural Products Expo West and the Nutracon Conference.

Nutracon is the premier education and networking conference for the health and nutrition industry. The conference provides relevant insights for innovation based on science and technology, case studies and market.