Aunt Fannie’s today announced the company has successfully completed an investment round of $2.5 million, bringing Aunt Fannie’s total funding to-date to more than $3 million.
RCV Partners and CircleUp led the round, with participation from angel investors Monica Nassif, founder of Mrs. Meyer’s and Caldrea; Ricardo Alvarez, former member of the board at Bush’s Beans; David Charne, former interim COO/CFO Talbots; and Kay Hong, CEO at Torrid; and others.
Aunt Fannie's mission is to create healthy homes and offices, restore the biome we live in, recharge our immunity and strengthen our families. The company’s products improve the health of indoor microbiomes by creating biodynamic cleaning and pest solutions from unique, whole and food-based ingredients. Created from ingredients that have evolved along over millennia, Aunt Fannie’s formulations are rated best-in-class as the healthiest and safest option for our homes, our bodies and our families.
“The entire team at Aunt Fannie’s is pleased to announce the close of this important funding round, and we are delighted to be in such a solid position of strength at this stage in our growth cycle,” said Mat Franken, CEO of Aunt Fannie’s. “This investment represents an important milestone and next step forward for our company, and will not only provide us with the necessary capital to advance our unique microbiomic product families, it also validates the investor and consumer appetite for the first-ever company to bring health and wellness back home to the biome.”
In June, the Environmental Working Group, a global research and advocacy authority on human and environmental health and safety for cleaning and beauty products, added Aunt Fannie’s to its database with “A” ratings for its entire line of cleaning products. All cleaning products were scientifically evaluated based on asthma/respiratory, skin allergies and irritation, developmental and reproductive toxicity, cancer and environmental concern metrics.
“Many CPG categories have benefited immensely from innovations that bring healthier, more sustainable options to market in segments like food, beverage and personal care. However, home goods has been slower to adapt,” said Ben Lee, managing director of funds at CircleUp. “That's why we're excited to invest in Aunt Fannie's, which is seeing excellent traction bringing better-for-you products to homes. As people everywhere become increasingly concerned about how products negatively impact our environment and our health, Aunt Fannie's captures these consumer shifts in an important portion of the market."
Source: Aunt Fannie's