Kidfresh, the fast-growing brand of better-for-you frozen kids meals, has closed its Series C round of funding, led by its existing institutional investors Monogram Capital Partners, Emil Capital Partners and AccelFoods.
This financing will be used to accelerate growth, drive further brand awareness and support its rapid new product innovation strategy to continue to disrupt the category. The company announced the financing in February.
Founded by Matt Cohen and Gilles Deloux, two fathers who wanted healthier foods for their children, New York, New York-based Kidfresh has become the No. 1 and fastest-growing brand of natural better-for-you frozen kids meals. Kidfresh offers a line of reinvented children’s favorite meals enriched with hidden vegetables, made with wholesome ingredients and no artificial flavors, colors or preservatives.
“Children need better food and parents are increasingly looking for healthier options,” Kidfresh CEO Cohen said in a released statement. “Having recently sold our 20 millionth meal, we are delighted to see so many consumers who love the quality of our products and the Kidfresh mission. It is exciting to see our group of investors renew their support as we continue to grow the company nationally and expand into new product categories. 2019 will be our best year yet!”
Monogram founder and partner Jared Stein said he is thrilled to continue supporting Kidfresh as it grows. “Kidfresh has continued to pave the path of innovation in this category, setting the standards for better nutrition and quality for kids; the roadmap ahead of future innovation for the company has never been more exciting,” he said in the released statement.
“Emil Capital has been an early partner of Kidfresh and we continue to see the growth acceleration that we were counting on,” said managing partner and COO Marcel Bens. “The company has proven that there is the demand and a growing need for better kids’ food options. The sky is the limit!”
AccelFoods’ Vice President Hannah McCain added, “With its hidden veggies, Kidfresh provides parents with a fresh, nutritious, and convenient meal solution that children love and parents can truly appreciate. This is a big year for Kidfresh and we are thrilled to be supporting their growth.”