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Competition For Shelf Space Increases Among Makers of Children’s Nutrition & Cereal Bars

Nearly one-third (30%) of children under 12 eat a snack bar or meal replacement bar at least once a week, according to a 2002 Gallup survey of moms. An article in the Journal of the American Dietetic Assn. in November 2002 reported that children consume 17% of all adult bars. But bars formulated for adults often fail to meet children’s nutritional needs and may even be dangerous. “Most adult bars have the equivalent of an adult multivitamin inside,” observed Michael

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