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KSM-66: A Holistic Approach to Fitness [white paper]

Whether they’re amateur athletes or marathoners, power walkers or Crossfit devotees, consumers across the athletic spectrum are turning to supplements to help them achieve optimum fitness.

Indeed, a space once occupied solely by bodybuilders and extreme athletes is now the territory of an ever-widening range of consumers of all abilities and ages.

Look no further than the immense market size of the sports nutrition arena for proof of it: according to Euromonitor International, the sports nutrition market in the United States alone reached nearly $6 billion by the end of 2014, accounting for more than half of the global $10 billion market.

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