Fruit d’Or Nutraceuticals, a division of Fruit d'Or Inc., the world's largest supplier and processor of organic cranberry ingredients, and Tab Labs Inc., a custom private label manufacturer and packager of confectionary products, have collaborated on the first-ever prototype all-natural chewing gum featuring Oral Cran, a new cranberry ingredient that specifically supports oral health.
Stephen Lukawski, sales and marketing director for Fruit d'Or Nutraceucticals, who researched and developed the new chewing gum, explains, "This functional and tasty cranberry gum is formulated to appeal to both adults and children as our initial launch will combine two flavors—Organic Pomegranate and Organic Raspberry—reflect very popular fruit flavors in many consumer confection products. Further, the benefit of supporting oral health and hygiene is appreciated by parents and individuals who want to improve gum health."
Oral Cran gum is also attractive to consumers and parents as it is sugar free but is sweetened with xylitol, a natural sweetener that does not raise blood sugar and also has been shown to whiten teeth. The gum is also free of allergens and gluten.
Wide-ranging research shows that the cranberry's proanthocyanidins (PACs) helps with plaque, supports gum health and can also help freshen breath. In fact, Lukawski points out, "we are excited about the many positive studies showing that cranberry PACs promote the potential benefits of dental health."
Specifically, several in vitro studies show that the PACs inhibit the formation of biofilm and adhesion of periodontopathogenic bacteria.
The natural proanthocyandins found in Oral Cran ingredient are considered to be the highest in content (most concentrated) compared to other all-natural cranberry ingredients. The reason for this is that Fruit d'Or uses an innovative, state-of-the-art drying process to preserve and maintain the integrity of the whole cranberry as well as the naturally occurring levels of PACs without degradation. An additional advantage is that the organic acids and pH in Oral Cran are very low, compared to those in other cranberry ingredients which tend to be higher—high levels of acid and pH reduce the potency of the PACs and can degrade tooth enamel, which can exacerbate tooth decay.
Because Oral Cran is manufactured as an oral-health-promoting ingredient, it requires to be delivered in a format that has prolonged contact with the mouth, making a chewing gum a perfect delivery system. "This necessitated a partner who could deliver just that," Lukawski asserts. "We found that partner in Tab Labs, which has succeeded in developing a proprietary cold-press technology to manufacture nutraceutically infused, functional gums that fulfill a wide range of consumer needs and desires for self-care initiatives."
Another distinguishing factor of Oral Cran is Tab Labs' patented all-natural gum base that uses chicle, extracted from the sapodilla tree. Holtgen notes that other gum manufacturers use a synthetic gum base made of polymers. "We have been successful in developing the first ever 100 percent all-natural gum base incorporating our tri layer patented technology.”