New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

1 business plan element too often overlooked

Amazing product—check. Hole in the natural marketplace that your natural food will fill—check. A step-by-step strategy to guide growth from startup to major brand—check. What’s missing? John Maggio, founder and CEO of Big Mouth Snack, shares one key piece of a business plan that new entrepreneurs frequently forget to focus on. Check it out.