1 packaging blunder to avoid

You want your consumers to know all the reasons your product stands out above the rest. But here's a tip: You don't need to tell them. Saying too much on your package can have the same effect as saying nothing. Unless you're Dr. Bronner's, simple messaging will always win out over crowded messaging. Jennifer Jones, design strategy director at Sterling-Rice Group, offers this advice for natural products entrepreneurs looking to create perfect packaging.

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