If you currently sell via healthcare practitioners or are looking to break into this promising yet complex sales market, we urge you to check out Nutrition Business Journal’s Practitioner Supplement Sales Web Seminar, which was held from 1 p.m. – 2:30 p.m. MT on Thursday, May 27, 2010.
In addition to providing a detailed overview of how sales of dietary supplements and other nutrition produces fared via health practitioners in 2009, NBJ Editorial Director Carlotta Mast and NBJ Director of Market Research Carla Ooyen discussed the results of NBJ’s inaugural survey of healthcare practitioners. The survey was conducted to gauge the attitudes and practices of MDs, naturopathic physicians, chiropractors, nutritionists and other healthcare providers related to the recommendation and sale of dietary supplements.
Joining NBJ on this Webinar was Fran Towey, President of Emerson Ecologics, the leading distributor of dietary supplements to healthcare practitioners. Fran discussed the greatest obstacles currently limiting supplement sales via medical doctors and other practitioners and spoke about how his company is working to break down those barriers.
We were also joined by Dr. Greg Barsten, DC, MS, RH(AHG), a chiropractor, certified clinical nutritionist and registered medical herbalist in Los Gatos, California, who has built a successful business selling dietary supplements out of his practice—making this a valuable event for supplement manufacturers and suppliers, as well as health practitioners who would like to start or grow their own supplement businesses. Dr. Barsten discussed how he has been able to generate 50% of his practice revenues through the sale of supplements, what he looks for when choosing brands and products to sell to his patients, and how he is using his new online virtual dispensary to support his growing supplement business.