In this presentation from the 2015 Natural Products Business School, Carlotta Mast, executive director of content and insights at New Hope Natural Media, shares market segmentation information helpful to every natural products company launching and growing a business.
By watching this presentation, you will learn:
- Why entrepreneurs and industry would benefit from a more nuanced approach to consumer targeting.
- How market innovation consumer segmentation can help your business.
- Which consumer segments are early adopters and key influencers in the natural products industry.
- How to market to early adopters.
- How to identify opportunities that will improve marketing, retailing and innovation efforts.