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3 biggest money-raising mistakes

Ever seen “Shark Tank”? Then you’ve watched a gung-ho entrepreneur deliver a polished presentation he’s sure will score him investment, only to have Mark Cuban slash holes in his proposal by asking a barrage of questions that the overeager beaver can’t answer. Don’t let this happen to you. You must know your business, and its potential, inside and out before courting outside money. Still, being unprepared isn’t the only mistake natural products entrepreneurs make. Ryan Caldbeck, CEO of CircleUp, shares the most common blunders of new brands trying to woo investors. 

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