One minute of video is valued at 1.8 million words, according to Dr. James McQuivey of Forrester Research.
Video can engage prospects and distinguish your business from competitors in the crowded health and wellness market in a way static marketing collateral simply can’t.
Here are my top three reasons why video is a must-have when it comes to developing an impactful communications strategy:
- Immediate Gratification: Compared to other marketing techniques, video provides extremely quick results. Once your video is posted online, you can receive instant feedback.
- Call to Action: After briefly showing how your product or service solves for challenges, you have the chance to tell viewers to “speak with a customer service rep” or “sign up for our newsletter.” Video pushes prospects to take that next step—and establish a connection with your brand.
- Socialization: By posting your videos on social networks like Facebook and YouTube—and tagging them with the appropriate Search Engine Optimized (SEO) keywords—you can increase brand exposure even more.
The fact is: video works.
We used video to celebrate our 10 years of business in a fun way. You can see for yourself here!