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3 tricks to building a strong brand

Developing a strong brand that resonates with consumers is as easy as one, two, three—okay, no, it takes work, creativity and know-how. But you can do it! You just need the right arrows in your quiver. Here are three elements of every strong brand. Liz Myslik, executive vice president of brand management at Fresca Foods, explains how to put them into action.

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