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5 entrepreneurial lessons from Justin’s journey to nut butter success

Fresh off an acquisition, Justin Gold, the founder of Justin's, is the entrepreneur to watch.

His is a classic natural products success story: An entrepreneurial thinker solves a challenge in his own diet, receives encouragement from family and friends to turn it into a business, gains followers at the local farmers market, eventually finds his way into Whole Foods and later major conventional retailers, and develops new products that disrupt the market.

How did he do it? Here, we’ve collected some nuggets of wisdom Gold has shared with New Hope throughout the years.

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