New and established natural businesses are taking to crowdfunding sites such as Indiegogo and Kickstarter to fund the launch of new products or new charity initiatives. Here are five that caught our attention.
Why choose Indiegogo or Kickstarter for you next natural product or project? Indiegogo offers Flexible Funding, which means even if you don't meet your goal you still keep the money, unlike Kickstarter, which refunds money to pledgers. However, if a goal is not met with the Flexible Funding option, Indiegogo takes 9 percent of what you raised, versus no fees for Fixed Funding.
A perk of Kickstarter is that it boasts a larger userbase; however, it can only be used for projects (i.e. not starting a company) and doesn't allow charity or cause funding like Indiegogo. Kickstarter's all-or-nothing model so far has a 44 percent success rate of projects meeting their goal.