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Natural Foods Merchandiser

5 tips for alerting shoppers to your best daily deals

5 tips for alerting shoppers to your best daily deals
Cater to budget-conscious shoppers by following the lead of these natural retailers who understand the value of spreading sales on social media.

Shoppers are now using social media to sound off about their favorite products—and lament when they aren’t on sale. Here are ways you can use social media to alert customers of great deals and help them meet their budgets with affordable, healthy foods from your store.

  1. Ask your Twitter followers what they’re planning to make for dinner. Then steer them to ingredients in your store that are on sale that day.

  2. Post an image of your sales flier to the wall of your Facebook page so shoppers can check out deals while skimming the latest news from their friends.

  3. Take a cue from Sprouts Farmers Market, a 101-store chain based in Phoenix, and post individual coupons to your Facebook photo albums. Fans can easily click on the coupons and print them, or share the photo on their own Facebook wall—leading to increased social traffic and sales.

  4. Create a healthy, low-cost meal from items currently on sale in your store. Post the meal plan, ingredients and total cost to your Facebook and Twitter accounts. Bonus: Gather the needed fixings and display them together in your store so they are ready for pickup by social media-savvy customers.

  5. Offer consumers who “check in” to your store with Yelp or Foursquare a discount. To redeem, shoppers sign in on their smart phones and then show the cashier the promo code at checkout.

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