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All trademarks are not created equal

Some trademarks are stronger and more memorable than others, according to Scott Havlick, partner at Holland & Hart LLP. For example, descriptive marks are generally weak, while trademarks on unique packaging can be very strong.

In this video from Natural Products Business School at Expo West 2016, Havlick explains what makes a good and bad trademark, and how to know what your trademark turf looks like.

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