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Asahi Breweries Group Launches Cold Cartoned Beverage “Ichi Nichi Bun no Calcium to Tetsu”

Asahi Breweries Ltd. will launch “Ichi Nichi Bun no Calcium to Tetsu (One-day Calcium and Iron Supply)” (JPY 137/125 ml) cold beverage through its health and beauty beverage company LB Co., Ltd. The product includes calcium and iron—nutrients that women tend not to take enough of—as well as supplying the beauty ingredients of collagen and vitamin C. The product will be available nationwide exclusively via home delivery through milk vendors. The product comes in 125 ml cartons that can be stored at room temperature and contains 700 mg of calcium and 7.5 mg of iron; the recommended daily intake as specified by the Ministry of Health, Labour and Welfare. The product also includes 3,000 mg of collagen and 600 mg of vitamin C.

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