Avatar Corporation Launches ProEssentials Phytosterols At 2008 IFT Annual Meeting + Food Expo

University Park, IL, June 23, 2008. . . Responding to the growing consumer demand for naturally-derived foods with enhanced health benefits, Avatar Corporation has added ProEssentialTM Phytosterols to its ProEssential Functional Ingredients offerings.

The heart-healthy category continues to experience rapid growth as consumers are actively seeking natural ways to manage cardio-vascular health, especially cholesterol levels. ProEssential Phytosterols are plant sterols with structural similarity to that of cholesterol. As a result, these ingredients block endogenous and dietary cholesterol from being absorbed by the body.

ProEssential Phytosterols are non-GMO, trans fat-free, gluten-free, vegan and Kosher certified.
Avatar Corporation is well known in the food industry as a supplier of ProKote™ conventional and Organic-Certified lubricants, and release agents. These core technologies remain a cornerstone of Avatar’s business, while future plans include expansion of its functional ingredient line. Understanding both the formulating and manufacturing aspects of food processing, Avatar is ready to address the unique needs of both with technologically distinct solutions.

Please stop by our booth #1248 at 2008 IFT, New Orleans for more information about ProEssential ingredients or ProKote processing aids or contact Avatar at 800-255-3181.

About Avatar Corporation:
Founded in 1982 the company manufactures and markets processing aids materials and ingredients for the food, pharmaceutical and personal care industries. Avatar’s strict manufacturing practices include compliance with cGMP (21 CFR Part 210 and Part 211), maintenance of a permanent U.S. FDA drug registration number and conformance with the USDA NOP for Certified-Organic products and Kosher requirements for OK Kosher-Certified products.

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