You’ve heard about big companies being sued for making misleading claims: POM Wonderful got socked for touting its juice as a disease cure; General Mills had to defend its Nature Valley granola bars’ “natural” claims. Well, guess what? Small startups are just as susceptible to lawsuits, so as a new entrepreneur, you’ve got to think legal right out of the gates. Joanne Gray, partner at Goodwin Procter, shares her expert legal tips for natural products businesses.
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