The biggest branding blunders

No matter how awesome your product, if you don’t rock the branding, you’re going to have a harder time garnering traction in the marketplace. After watching several startups flourish—and many, many flounder—over the years, John Grubb, managing partner of Sterling-Rice Group, has identified some common errors new entrepreneurs make and how to avoid them.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.