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The biggest business strategy error to avoid

Video-The biggest business strategy error to avoid

Loving your natural product is unquestionably important. And while you’re eager to share it with others on a larger scale, are shoppers ready to buy it? What is it about your brand that will turn heads and command cash? John Grubb, managing partner of Sterling-Rice Group, wants you to answer these questions so you don’t make a common new-business strategy error.