The biggest marketing mistake a natural brand can make

Remember: You're a marketer, not a novelist. Try to say too much and your brand is just more noise on an already noisy store shelf. Here, Sarah Bird, SVP of marketing and chief mom officer at Annie's, and Amanda Steele, VP of marketing, preach the need for simple, focused messaging for natural products brands. Even in an industry where the message is as important as the product, succinctness is a virtue.

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