September 20, 2013

The biggest mistake natural products entrepreneurs make? Going too fast

Do you fantasize about customers coast to coast clamoring for your organic avocado dip? Are you hell-bent on moving into the health-savvy SoCal market, even though you live in Iowa? It’s awesome to dream big, but before you get too far ahead of yourself, make sure you’re ready. Jim Tonkin, principal of Healthy Brand Builders, has seen a lot of natural products entrepreneurs tank after trying to go national before rocking it local. Here, Tonkin shares his heartfelt advice. 

Want more of this valuable how-to content for natural products brands? Check out the NEXT Natural Products Industry Accelerator, a new searchable online that platform that gives entrepreneurial brands searchable access to the education, tools, service providers and networking contacts they need to launch and grow their natural products businesses.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like