BioCell Technology LLC, developer of BioCell Collagen®, an evidence-based, clinically tested joint and skin health dietary ingredient, announces that it has joined the Council for Responsible Nutrition (CRN), the leading trade association representing dietary supplement and functional food manufacturers and ingredient suppliers. As a new CRN member, BioCell Technology strengthens a collaborative effort with more than 150 companies in the dietary supplement industry.

"We are delighted to become a voting member of CRN and we share its commitment to advancing the integrity and responsibility of the industry by maintaining the highest ethical standards," said Suhail Ishaq, president of BioCell Technology. “BioCell firmly believes that participation in CRN and active collaboration with its members to effect industry regulation and improve quality standards will boost consumer’s confidence in dietary supplements.”