Brand building A to Z

Any branding expert can talk all day about differentiation zones, competitive positioning strategies, target markets, creating a benefit and more. But a really great branding expert can make all of these company-building tenets tangible to a young entrepreneur like you. Blake Waltrip, chief marketing and sales officer at Quinoa Corp., illustrates how to create a natural brand by pulling in real-world examples of successful national names such as Tylenol, Tropicana, Gatorade, Disney, Dell, Celestial Seasonings and Starbucks. Watch his lively presentation.