No, we’re not talking about getting an overinflated ego or abusing your newfound notoriety once your brand becomes a household name. We know you won’t pull a Bieber. What we mean is: What will happen if your business plan actually works out how you’d dreamed? Will you be ready? Siggi Hilmarsson, CEO of Siggi’s Skyr Icelandic Yogurt, is one entrepreneur who didn’t exactly plan for success. Since you know his yogurt, he obviously learned from his mistakes. Hilmarsson shares his story and offers a few other hot tips for launching a winning natural food or beverage.